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Being able to wait until the last moment keeps opponents guessing and lets you pivot based on what the table is doing
Do you have an opening in your Gatewatch
(2016-08-23) You name the card as the game begins, as you put the conspiracy into the command zone, not as you turn the face-down conspiracy face up
In that case, the copy effect wears off as the token leaves the battlefield
Affinity becomes too powerful an ability when you get to count most of your lands, as do Arcbound Ravager and Disciple of the Vault, and there are also older effects like Goblin Welder that can make the situation even worse